This guest post is by Frank Strong of PRWeb.
Write good content to a blog is only half the equation: the promotion of your blog to drive traffic is the other half.
Previously we offered five reasons for promoting your blog with news of an overall marketing strategy content. This post provides some tips on how to write a press release for maximum media exposure.
Should you use a sexy title attracts some eyeballs or stuffed with keywords search title? We've always found that people read content, steps from the search engines, so it is important to include keywords in your title, whenever possible, do them use only when they make sense in the context.
Just as the subject line of the email invites a recipient to open a message, titles should compel a reader to consume your content.
The first sentence of the body - lead - should compel the Viewer to keep reading (think: time on page). Traditional PR pros will tell you to write to an inverted pyramid, where the content flows from top to bottom and the first paragraph describes the five WS: who, what, when, where and why.
There is nothing wrong with that, however, we believe that the use of press releases has evolved, where they once were used primarily to provide a new hook media to reach an audience, they now can reach this audience directly.
In some cases, the press release is the story and best performing releases (in terms of page reads), we saw read like history - with a powerful advance.
It is a basic, but often overlooked point: anchor text links are essential! Sure to hyperlink your keywords in your blog pages that are optimized for the same keywords.
This ensures that, when the press release syndication network distributes content, your keywords are always a hyperlink to the content to you. Once again, people read the contents, so ensure that the key words in meaning in the structure and the flow of your copy.
You have written an irresistible release titles and copy that has attracted the reader in. Now, what action you would like people to take? Invite them to take this measure. Many blogs, it would be to visit the blog, subscribe via RSS or subscribe for alerts email on new posts.
Blocked for press release ideas? We have a list of hot topics for press releases. When you have an idea, the trick is to think like a PR pro - why your blog, personal or company could see you being taken up by the mainstream media? What is the "remarkable" story you need to share?
While those are topics pay, more tactical approach would be to publish a press release on your most popular posts - the top ten of the year or the five most read each quarter (or months) If you're a prolific blogger. Your content release should concentrate on the trend. For example, why readers are consuming these specific posts?
Further reading on the creation of major news releases, try:
You have used a press release to promote your post? What advice can add you to this list?
Frank Strong is the Director of public relations for PRWeb.
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