LinkShare reports record growth in Cyber week (magazine.websiteservices.com)

Performance marketing leader LinkShare has reported record year of growth during the feast of Thanksgiving shopping period with same store sales increase by more than 50% on Black Friday and over 45% on Cyber Monday.

Strong growth was seen in a wide variety of categories of products with the highest performing segments being luxury, clothing and personal care, which saw the triple digit earnings year on year.

LinkShare network data reflect the greater tendency of consumers in their research and their holiday shopping earlier in the year. As soon as the first half of November, shoppers began their research vacation and continued until Thanksgiving weekend purchases making a full week of the Cyber.

While Friday black and Cyber Monday remained better days performers LinkShare advertisers and publishers, Saturday and Sunday between were also very strong, see 58 per cent of the sales report-year increased during this period.

The performance of the LinkShare Network continues to exceed clearly global retail e-commerce growth. According to comScore, overall retail sales over year were on Black Friday of 9% and 16% on Cyber Monday, compared to 50% and 45% in network LinkShare, respectively.