New Walt Disney Co. Tron: Legacy film proved to be a strong marketing for technology companies that want to promote the potential of their products display online vehicle. Disney has established a partnership with Apple, Yahoo & Virgin in a movement that seems to launch the concept of advertising which mark the future of brand advertising.
Apple has launched its first iAd for iPad has adapted to the big screen touch report BtoBonline.
Advertising promotes the new Tron: legacy begins today in the theatres movie. IAD for iPad includes 10 minutes of video, to show times and you can buy singles of the Daft Punk soundtrack via iTunes. Also, a much discussed feature is the ability the announcement via email to friends of advertising.
Image credit: AdvertisingAge
Recently, Yahoo in partnership with Disney to the grid game shows features new and faster - research as the film info area.
And earlier this month, multimillionaire and owner of Virgin Galactic (commercial vessel first in the world), Richard Branson, has launched a new concept in magazines specifically for iPad, called project. Jeff Bridges featured on the cover, with an interactive feature on the follow-up of Tron.
DRAFT coverage video magazine project on Vimeo.
Posted by Jonathan Allen on December 17, 2010 9 H 15
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