J.C. Penney has became the first major retailer pass its inventory full line at Facebook, allowing buyers not only display their products, but also buy into the social media site. As with most social sales efforts, shoppers can see what their friends have purchased food for their new and - we hope JC Penney, view - click it on by to see the catalogue.
It is a natural evolution for the online retail model. "Retailers want their routes where their customers are," said Jason Taylor, Vice President of global products for Usablenet, strategy builds Facebook for J.C. Penney operation. "They have recognized that Facebook is another place, they must be in front of their customers." (from Fast Company).
JC Penney is not the first retailer to try this model. Procter & Gamble, sell pampers and other household items from his Facebook page. On a smaller scale, candidates from Wharton MBA Cherif Habib and Stephan Jacobs has recently launched a private sales site that speaks to students at colleges and is accessible from Facebook, according to the portfolio. Their market go strategy is simple: empowering students top college marks the page via the channel they use most. Then there is the weight of the Wharton alumni association networking.
3 Advice if you want to track the combination
JC Penney, with some 250,000 products for sale on Facebook, is the most ambitious social sales effort so far. This model gains traction and better know the industry accumulates, brands should bear in mind the following:
1. Buyers on Facebook have different expectations about the sales process. Very different. This is a much more egalitarian, unbridled atmosphere with potential buyers often ask detailed questions and wait for an almost immediate response. Nowhere elsewhere undoubtedly is the function of service customer-marketing-sales so tightly integrated as a social site for sale. If you cannot do this right, it would be preferable not to make all the.
2. The social part still does not work to your advantage. Sell something on a social network. Buyer tells a friend. Friend, which complies with the notice of the purchaser, goes on your site and purchases the product too. Lather with SOAP, rinse, repeat. This is how it is supposed to work in any case, but recent research suggests that the recommendations of friends just go up online. WSL strategic retail, for example, finds that online buyers tend to value the views of sites review for more information about the products in addition to their online social networks.
3. Be wary of new technologies – or at least their return on investment promised. Commitment of the trade mark on Facebook? Okay, fine, we know that he pays off the coast in a way or another if done correctly. But most of these channels is themselves – even prove the Twitter enormous amount of success. Remember not Twitter, presale offer that it deployed with great fanfare this year? It seems indeed as another no tool sales itself with companies able to offer discounts on a first-come, first served basis. But earlier this year, Twitter has decided to put aside early on behalf of other products probably more successful.
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